The ANC and its use of history to build its brand
The African National Congress, South Africa’s ruling party since its liberation from apartheid in 1994, has one of the most compelling stories in modern political history. Few political parties in the world have such a momentous, historically moving narrative; and few have used it to such effect. T...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1531 |
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| _version_ | 1832593746685853696 |
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| author | Ronald Irwin |
| author_facet | Ronald Irwin |
| author_sort | Ronald Irwin |
| collection | DOAJ |
| description |
The African National Congress, South Africa’s ruling party since its liberation from apartheid in
1994, has one of the most compelling stories in modern political history. Few political parties
in the world have such a momentous, historically moving narrative; and few have used it to
such effect. The party has specialised in associating itself with the “collective memory” of the
South African people, ensuring that the ANC has been strongly associated with the South African
struggle narrative of the twentieth century. This is the heart of the “good story” that has kept the
ruling party in power since 1994 and made it very difficult for other political groupings to claim to
have played a major role in the struggle for freedom in South Africa.
|
| format | Article |
| id | doaj-art-fa77e951f5ef49a3ba7af48f56dbb555 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-fa77e951f5ef49a3ba7af48f56dbb5552025-01-20T08:56:30ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0139110.36615/jcsa.v39i1.1531The ANC and its use of history to build its brandRonald Irwin0https://orcid.org/0000-0002-0932-1367University of Cape Town The African National Congress, South Africa’s ruling party since its liberation from apartheid in 1994, has one of the most compelling stories in modern political history. Few political parties in the world have such a momentous, historically moving narrative; and few have used it to such effect. The party has specialised in associating itself with the “collective memory” of the South African people, ensuring that the ANC has been strongly associated with the South African struggle narrative of the twentieth century. This is the heart of the “good story” that has kept the ruling party in power since 1994 and made it very difficult for other political groupings to claim to have played a major role in the struggle for freedom in South Africa. https://journals.uj.ac.za/index.php/jcsa/article/view/1531African National Congressapartheidmodern political historyhistorically moving narrative |
| spellingShingle | Ronald Irwin The ANC and its use of history to build its brand Communicare African National Congress apartheid modern political history historically moving narrative |
| title | The ANC and its use of history to build its brand |
| title_full | The ANC and its use of history to build its brand |
| title_fullStr | The ANC and its use of history to build its brand |
| title_full_unstemmed | The ANC and its use of history to build its brand |
| title_short | The ANC and its use of history to build its brand |
| title_sort | anc and its use of history to build its brand |
| topic | African National Congress apartheid modern political history historically moving narrative |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1531 |
| work_keys_str_mv | AT ronaldirwin theancanditsuseofhistorytobuilditsbrand AT ronaldirwin ancanditsuseofhistorytobuilditsbrand |