The ANC and its use of history to build its brand

The African National Congress, South Africa’s ruling party since its liberation from apartheid in 1994, has one of the most compelling stories in modern political history. Few political parties in the world have such a momentous, historically moving narrative; and few have used it to such effect. T...

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Bibliographic Details
Main Author: Ronald Irwin
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1531
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