Eco-packaging and fresh food products. Analysis of demand and consumer behavior in Italy
This paper presents the first results of marketing studies for the positioning of a new sustainable biobased plastic packaging for fresh food, as part of the research project “CItrus waste ReciCLing for added valuE products – CIRCLE” for improving the sustainability of the citrus processing producti...
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| Format: | Article |
| Language: | English |
| Published: |
FrancoAngeli
2024-12-01
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| Series: | Economia Agro-Alimentare |
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| Online Access: | https://journals.francoangeli.it/index.php/ecagoa/article/view/17367 |
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| _version_ | 1832086549193293824 |
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| author | Marzia Ingrassia Claudio Bellia Rosaria Disclafani Pietro Chinnici Stefania Chironi |
| author_facet | Marzia Ingrassia Claudio Bellia Rosaria Disclafani Pietro Chinnici Stefania Chironi |
| author_sort | Marzia Ingrassia |
| collection | DOAJ |
| description | This paper presents the first results of marketing studies for the positioning of a new sustainable biobased plastic packaging for fresh food, as part of the research project “CItrus waste ReciCLing for added valuE products – CIRCLE” for improving the sustainability of the citrus processing production chain through the valorization of processing waste. The present study, conducted on Italian consumers, contributes to the flow of literature on consumer demand of sustainable food packaging, highlighting the preferences, concerns, and skepticism, the factors that explain behaviors, and the role of information on their choices. Findings may be of interest for firms and Public Institutions to promote circularity behaviors among citizens and to consolidate their ethical motivations through correct information and experience. |
| format | Article |
| id | doaj-art-f57199c60adc468dbdc43798811a5bad |
| institution | Kabale University |
| issn | 1126-1668 1972-4802 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | FrancoAngeli |
| record_format | Article |
| series | Economia Agro-Alimentare |
| spelling | doaj-art-f57199c60adc468dbdc43798811a5bad2025-02-06T14:36:13ZengFrancoAngeliEconomia Agro-Alimentare1126-16681972-48022024-12-0126310.3280/ecag2024oa1736714927Eco-packaging and fresh food products. Analysis of demand and consumer behavior in ItalyMarzia Ingrassia0Claudio Bellia1Rosaria Disclafani2https://orcid.org/0000-0001-6390-4371Pietro Chinnici3Stefania Chironi4University of PalermoUniversity of CataniaIstituto Zooprofilattico Sperimentale della Sicilia, Palermo, ItalyUniversity of PalermoUniversity of PalermoThis paper presents the first results of marketing studies for the positioning of a new sustainable biobased plastic packaging for fresh food, as part of the research project “CItrus waste ReciCLing for added valuE products – CIRCLE” for improving the sustainability of the citrus processing production chain through the valorization of processing waste. The present study, conducted on Italian consumers, contributes to the flow of literature on consumer demand of sustainable food packaging, highlighting the preferences, concerns, and skepticism, the factors that explain behaviors, and the role of information on their choices. Findings may be of interest for firms and Public Institutions to promote circularity behaviors among citizens and to consolidate their ethical motivations through correct information and experience.https://journals.francoangeli.it/index.php/ecagoa/article/view/17367environmemtal ethicssustainabilitycommunication |
| spellingShingle | Marzia Ingrassia Claudio Bellia Rosaria Disclafani Pietro Chinnici Stefania Chironi Eco-packaging and fresh food products. Analysis of demand and consumer behavior in Italy Economia Agro-Alimentare environmemtal ethics sustainability communication |
| title | Eco-packaging and fresh food products. Analysis of demand and consumer behavior in Italy |
| title_full | Eco-packaging and fresh food products. Analysis of demand and consumer behavior in Italy |
| title_fullStr | Eco-packaging and fresh food products. Analysis of demand and consumer behavior in Italy |
| title_full_unstemmed | Eco-packaging and fresh food products. Analysis of demand and consumer behavior in Italy |
| title_short | Eco-packaging and fresh food products. Analysis of demand and consumer behavior in Italy |
| title_sort | eco packaging and fresh food products analysis of demand and consumer behavior in italy |
| topic | environmemtal ethics sustainability communication |
| url | https://journals.francoangeli.it/index.php/ecagoa/article/view/17367 |
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