Eco-packaging and fresh food products. Analysis of demand and consumer behavior in Italy

This paper presents the first results of marketing studies for the positioning of a new sustainable biobased plastic packaging for fresh food, as part of the research project “CItrus waste ReciCLing for added valuE products – CIRCLE” for improving the sustainability of the citrus processing producti...

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Bibliographic Details
Main Authors: Marzia Ingrassia, Claudio Bellia, Rosaria Disclafani, Pietro Chinnici, Stefania Chironi
Format: Article
Language:English
Published: FrancoAngeli 2024-12-01
Series:Economia Agro-Alimentare
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Online Access:https://journals.francoangeli.it/index.php/ecagoa/article/view/17367
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