Do Shopping Lifestyle, Price Discount, and Positive Emotion Influence Impulse Buying? An Empirical Analysis of the Indonesian Fashion Industry

Do Shopping Lifestyle, Price Discount, and Positive Emotion Influence Impulse Buying? An Empirical Analysis of the Indonesian Fashion Industry

Purpose: This study aims to examine the effect of shopping lifestyle, price discount, and positive emotion on impulse buying, as well as the mediating role of positive emotion in the relationship between shopping lifestyle and price discount on impulse buying in the Indonesian fashion industry. Met...

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Bibliographic Details
Main Authors:	Fikrul Umam Zein, Effed Darta Hadi
Format:	Article
Language:	English
Published:	Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business 2025-03-01
Series:	Journal of Enterprise and Development
Subjects:	Impulse Buying Shopping Lifestyle Price Discount Positive Emotion
Online Access:	https://journal.uinmataram.ac.id/index.php/jed/article/view/13032
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