Do Shopping Lifestyle, Price Discount, and Positive Emotion Influence Impulse Buying? An Empirical Analysis of the Indonesian Fashion Industry
Purpose: This study aims to examine the effect of shopping lifestyle, price discount, and positive emotion on impulse buying, as well as the mediating role of positive emotion in the relationship between shopping lifestyle and price discount on impulse buying in the Indonesian fashion industry. Met...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2025-03-01
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| Series: | Journal of Enterprise and Development |
| Subjects: | |
| Online Access: | https://journal.uinmataram.ac.id/index.php/jed/article/view/13032 |
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