Marketing motivations influencing food choice in 16 countries: segmentation and cluster analysis
Food behaviour is governed by different kinds of motivations, some of individual nature and others related with the external food environment. This study investigated the eating motivations in sixteen countries with respect to commercial and marketing influences on food choices. The questionnaire su...
Saved in:
| Main Authors: | , , , , , , , , , , , , , , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UAB Sustainability for Regions
2022-03-01
|
| Series: | Insights into Regional Development |
| Online Access: | https://jssidoi.org/ird/article/88 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|