Marketing motivations influencing food choice in 16 countries: segmentation and cluster analysis

Marketing motivations influencing food choice in 16 countries: segmentation and cluster analysis

Food behaviour is governed by different kinds of motivations, some of individual nature and others related with the external food environment. This study investigated the eating motivations in sixteen countries with respect to commercial and marketing influences on food choices. The questionnaire su...

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Main Authors: Carla Henriques, Ana Matos, Madalena Malva, Elena Bartkienė, Ilija Djekić, Monica Tarcea, Marijana Matek Sarić, Maša Černelič-Bizjak, Veronika Dolar, Ayman EL-Kenawy, Vanessa Ferreira, Dace Klava, Małgorzata Korzeniowska, Elena Vittadini, Marcela Leal, Lucia Frez-Muñoz, Maria Papageorgiou, Viktória Szűcs, Paula M. R. Correia, Raquel P. F. Guiné
Format: Article
Language:English
Published: UAB Sustainability for Regions 2022-03-01
Series:Insights into Regional Development
Online Access:https://jssidoi.org/ird/article/88
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https://jssidoi.org/ird/article/88

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