The Impact of Social Responsibility on Emotional and Behavioral Responses of Tourists After Failure in Four-Five-Star Hotels (Case Study: Tehran City)

The purpose of present study was to investigate the effect of social responsibility on emotional and behavioral responses of tourists after failure of services in four-star and five-star hotels. The research method is practical  obgectively and descriptive and analytical methodology. The statistical...

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Main Authors: sara dodange, babak hajikarimi, MOHAMMAD mehdi mozafri, kamiar kavosh
Format: Article
Language:fas
Published: Kharazmi University 2022-06-01
Series:تحقیقات کاربردی علوم جغرافیایی
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Online Access:http://jgs.khu.ac.ir/article-1-3404-en.pdf
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author sara dodange
babak hajikarimi
MOHAMMAD mehdi mozafri
kamiar kavosh
author_facet sara dodange
babak hajikarimi
MOHAMMAD mehdi mozafri
kamiar kavosh
author_sort sara dodange
collection DOAJ
description The purpose of present study was to investigate the effect of social responsibility on emotional and behavioral responses of tourists after failure of services in four-star and five-star hotels. The research method is practical  obgectively and descriptive and analytical methodology. The statistical population of the study was contained tourists who visited four-star and five-star hotels, and the sample size was estimated 384 people by the Cochran formula, sampling method was simple random. The data gathering tool was the questionnaire whose validity and reliability were confirmed. For investigating and testing of the research hypotheses was used structural equation modeling in the software environment, pls. The results of the research indicated that social responsibility has a positive and significant effect on loyalty, satisfaction and trust of tourists. In addition, findings showed that the satisfaction and trust of tourists have a positive and significant effect on their loyalty.
format Article
id doaj-art-d7102dcfa6c94dfcb703337314ca06a3
institution Kabale University
issn 2228-7736
2588-5138
language fas
publishDate 2022-06-01
publisher Kharazmi University
record_format Article
series تحقیقات کاربردی علوم جغرافیایی
spelling doaj-art-d7102dcfa6c94dfcb703337314ca06a32025-01-31T17:29:06ZfasKharazmi Universityتحقیقات کاربردی علوم جغرافیایی2228-77362588-51382022-06-0122654360The Impact of Social Responsibility on Emotional and Behavioral Responses of Tourists After Failure in Four-Five-Star Hotels (Case Study: Tehran City)sara dodange0babak hajikarimi1MOHAMMAD mehdi mozafri2kamiar kavosh3 Ph.D. student, Department of Business Administration, Abhar Branch, Islamic Azad University, Abhar, Iran. Assistant Professor of Industrial Management, Abhar Branch, Islamic Azad University, Abhar, Iran. Department of Industrial Management, ghazvin University, ghazvin, Iran. Department of Business Administration, Abhar Branch, Islamic Azad University, Abhar, Iran. The purpose of present study was to investigate the effect of social responsibility on emotional and behavioral responses of tourists after failure of services in four-star and five-star hotels. The research method is practical  obgectively and descriptive and analytical methodology. The statistical population of the study was contained tourists who visited four-star and five-star hotels, and the sample size was estimated 384 people by the Cochran formula, sampling method was simple random. The data gathering tool was the questionnaire whose validity and reliability were confirmed. For investigating and testing of the research hypotheses was used structural equation modeling in the software environment, pls. The results of the research indicated that social responsibility has a positive and significant effect on loyalty, satisfaction and trust of tourists. In addition, findings showed that the satisfaction and trust of tourists have a positive and significant effect on their loyalty.http://jgs.khu.ac.ir/article-1-3404-en.pdfsocial responsibilitysatisfaction of touristsloyalty of touriststrust of tourists
spellingShingle sara dodange
babak hajikarimi
MOHAMMAD mehdi mozafri
kamiar kavosh
The Impact of Social Responsibility on Emotional and Behavioral Responses of Tourists After Failure in Four-Five-Star Hotels (Case Study: Tehran City)
تحقیقات کاربردی علوم جغرافیایی
social responsibility
satisfaction of tourists
loyalty of tourists
trust of tourists
title The Impact of Social Responsibility on Emotional and Behavioral Responses of Tourists After Failure in Four-Five-Star Hotels (Case Study: Tehran City)
title_full The Impact of Social Responsibility on Emotional and Behavioral Responses of Tourists After Failure in Four-Five-Star Hotels (Case Study: Tehran City)
title_fullStr The Impact of Social Responsibility on Emotional and Behavioral Responses of Tourists After Failure in Four-Five-Star Hotels (Case Study: Tehran City)
title_full_unstemmed The Impact of Social Responsibility on Emotional and Behavioral Responses of Tourists After Failure in Four-Five-Star Hotels (Case Study: Tehran City)
title_short The Impact of Social Responsibility on Emotional and Behavioral Responses of Tourists After Failure in Four-Five-Star Hotels (Case Study: Tehran City)
title_sort impact of social responsibility on emotional and behavioral responses of tourists after failure in four five star hotels case study tehran city
topic social responsibility
satisfaction of tourists
loyalty of tourists
trust of tourists
url http://jgs.khu.ac.ir/article-1-3404-en.pdf
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