Analysis of intention to purchase travel on the Web
The Internet’s role in global market development merits more extensive research, which is especially true for Spain’s tourism industry because of its contribution to the national economy. The Web’s intangible nature also makes it the most effective distribution channel. To help companies differe...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2019-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1137/pdf_124 |
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| _version_ | 1832572221969661952 |
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| author | German Gemar Ismael P. Soler Laura Melendez |
| author_facet | German Gemar Ismael P. Soler Laura Melendez |
| author_sort | German Gemar |
| collection | DOAJ |
| description | The Internet’s role in global market development merits more
extensive research, which is especially true for Spain’s tourism
industry because of its contribution to the national economy. The
Web’s intangible nature also makes it the most effective
distribution channel. To help companies differentiate their
websites, this study tested a model of purchase intention that
includes its determinants. Cluster analysis of a representative
sample was conducted to sort potential and current consumers of
online travel services into groups based on their perceptions of the
model’s factors. While young consumers see purchasing tourismrelated services on the Internet as easy and cost-effective, the
opposite results were obtained for the elderly. However, the
perceived risks are considered important by most individuals. To
maximise the benefits of e-commerce, companies must develop
strategies that meet each type of client’s expectations |
| format | Article |
| id | doaj-art-a106867056d14e6487d1ece70706555f |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2019-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-a106867056d14e6487d1ece70706555f2025-02-02T11:19:56ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662019-01-01151233310.18089/tms.2019.150102Analysis of intention to purchase travel on the WebGerman Gemar0Ismael P. Soler1Laura Melendez2University of Malaga, Department of Economics and Business Administration, SpainUniversity of Malaga, Department of Applied Economics, SpainUniversity of Malaga, SpainThe Internet’s role in global market development merits more extensive research, which is especially true for Spain’s tourism industry because of its contribution to the national economy. The Web’s intangible nature also makes it the most effective distribution channel. To help companies differentiate their websites, this study tested a model of purchase intention that includes its determinants. Cluster analysis of a representative sample was conducted to sort potential and current consumers of online travel services into groups based on their perceptions of the model’s factors. While young consumers see purchasing tourismrelated services on the Internet as easy and cost-effective, the opposite results were obtained for the elderly. However, the perceived risks are considered important by most individuals. To maximise the benefits of e-commerce, companies must develop strategies that meet each type of client’s expectationshttps://www.tmstudies.net/index.php/ectms/article/view/1137/pdf_124cluster analysise-commercepurchase of tripspurchase intentionintegrated model |
| spellingShingle | German Gemar Ismael P. Soler Laura Melendez Analysis of intention to purchase travel on the Web Tourism & Management Studies cluster analysis e-commerce purchase of trips purchase intention integrated model |
| title | Analysis of intention to purchase travel on the Web |
| title_full | Analysis of intention to purchase travel on the Web |
| title_fullStr | Analysis of intention to purchase travel on the Web |
| title_full_unstemmed | Analysis of intention to purchase travel on the Web |
| title_short | Analysis of intention to purchase travel on the Web |
| title_sort | analysis of intention to purchase travel on the web |
| topic | cluster analysis e-commerce purchase of trips purchase intention integrated model |
| url | https://www.tmstudies.net/index.php/ectms/article/view/1137/pdf_124 |
| work_keys_str_mv | AT germangemar analysisofintentiontopurchasetravelontheweb AT ismaelpsoler analysisofintentiontopurchasetravelontheweb AT lauramelendez analysisofintentiontopurchasetravelontheweb |