The Influence of WOM and Brand Image on Customer Trust and Satisfaction at BANK CENTRAL ASIA (BCA)

Purpose: The purpose of this study was to determine the satisfaction of BCA customers in Surabaya, through Word of Mouth (WOM), Brand Image, and Trust. Design/methodology/approach: The research method used is quantitative research, with 200 respondents, through the distribution of questionnaires...

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Bibliographic Details
Main Authors:	Lilik Indrawati, Thyophoida Wanty Suriany Panjaitan
Format:	Article
Language:	English
Published:	LPPM of Narotama University Surabaya 2025-01-01
Series:	IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:	Word of Mouth; Brand Image; Trust dan Kepuasan
Online Access:	https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/tsl/index.php/njts/index.php/maju/index.php/maju/index.php/ijebd/article/view/2612/index.php/jap/index.php/ijeeit/index.php/mgs/index.php/mgs/index.php/ijebd/index.php/scj/public/journals/10/journalThumbnail_en_US.jpg/index.php/index/public/journals/10/journalThumbnail_en_US.jpg/public/journals/26/journalThumbnail_en_US.jpg/public/journals/16/journalThumbnail_en_US.jpg/templates/images/ojs_brand.png/templates/images/ojs_brand.png/public/site/pageHeaderTitleImage_en_US.jpg/templates/images/ojs_brand.png/templates/images/ojs_brand.png/public/site/pageHeaderTitleImage_en_US.jpg/templates/images/ojs_brand.png/templates/images/ojs_brand.png/public/site/pageHeaderTitleImage_en_US.jpg/templates/images/ojs_brand.png/public/site/pageHeaderTitleImage_en_US.jpg/templates/images/ojs_brand.png/templates/images/ojs_brand.png/public/site/pageHeaderTitleImage_en_US.jpg/public/site/pageHeaderTitleImage_en_US.jpg/public/site/pageHeaderTitleImage_en_US.jpg/public/site/pageHeaderTitleImage_en_US.jpg/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/index.php/ijieeb/index.php/scj/article/view/2837/public/site/pageHeaderTitleImage_en_US.jpg/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/public/journals/23/journalThumbnail_en_US.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/public/journals/23/journalThumbnail_en_US.png/public/journals/23/journalThumbnail_en_US.png/public/journals/6/journalThumbnail_en_US.jpg/public/journals/25/journalThumbnail_en_US.jpg/index.php/maju/index.php/pac/index.php/ijebd/article/view/3086
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