The Influence of WOM and Brand Image on Customer Trust and Satisfaction at BANK CENTRAL ASIA (BCA)

The Influence of WOM and Brand Image on Customer Trust and Satisfaction at BANK CENTRAL ASIA (BCA)

Purpose: The purpose of this study was to determine the satisfaction of BCA customers in Surabaya, through Word of Mouth (WOM), Brand Image, and Trust. Design/methodology/approach: The research method used is quantitative research, with 200 respondents, through the distribution of questionnaires...

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Bibliographic Details
Main Authors: Lilik Indrawati, Thyophoida Wanty Suriany Panjaitan
Format: Article
Language:English
Published: LPPM of Narotama University Surabaya 2025-01-01
Series:IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:
Word of Mouth; Brand Image; Trust dan Kepuasan
Online Access:https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/tsl/index.php/njts/index.php/maju/index.php/maju/index.php/ijebd/article/view/2612/index.php/jap/index.php/ijeeit/index.php/mgs/index.php/mgs/index.php/ijebd/index.php/scj/public/journals/10/journalThumbnail_en_US.jpg/index.php/index/public/journals/10/journalThumbnail_en_US.jpg/public/journals/26/journalThumbnail_en_US.jpg/public/journals/16/journalThumbnail_en_US.jpg/templates/images/ojs_brand.png/templates/images/ojs_brand.png/public/site/pageHeaderTitleImage_en_US.jpg/templates/images/ojs_brand.png/templates/images/ojs_brand.png/public/site/pageHeaderTitleImage_en_US.jpg/templates/images/ojs_brand.png/templates/images/ojs_brand.png/public/site/pageHeaderTitleImage_en_US.jpg/templates/images/ojs_brand.png/public/site/pageHeaderTitleImage_en_US.jpg/templates/images/ojs_brand.png/templates/images/ojs_brand.png/public/site/pageHeaderTitleImage_en_US.jpg/public/site/pageHeaderTitleImage_en_US.jpg/public/site/pageHeaderTitleImage_en_US.jpg/public/site/pageHeaderTitleImage_en_US.jpg/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/index.php/ijieeb/index.php/scj/article/view/2837/public/site/pageHeaderTitleImage_en_US.jpg/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/public/journals/23/journalThumbnail_en_US.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/templates/images/ojs_brand.png/public/journals/23/journalThumbnail_en_US.png/public/journals/23/journalThumbnail_en_US.png/public/journals/6/journalThumbnail_en_US.jpg/public/journals/25/journalThumbnail_en_US.jpg/index.php/maju/index.php/pac/index.php/ijebd/article/view/3086
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