Small town branding for tourism purposes: Working with cultural values
The article specifies the territorial branding definition as an economic and socio-cultural practice. The author characterizes branding as an activity aimed at identifying the most significant characteristics of a particular site for a specific target audience, as well as distribution information ab...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Ekaterinburg Academy of Contemporary Art
2024-11-01
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| Series: | Управление культурой |
| Subjects: | |
| Online Access: | https://managing-culture.eaca.ru/archive/2024/3/4 |
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