Persuasion Over Time: A Longitudinal Analysis of Message Strategy and Engagement in B2B Instagram using ELM
The rise of mobile-first platforms has transformed how Business-to-Business (B2B) communication operates, including the persuasive mechanisms involved. Instagram, a platform typically associated with lifestyle content, is increasingly used by professionals and enterprises for branding and talent mar...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2025-07-01
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| Series: | Habitat |
| Subjects: | |
| Online Access: | https://habitat.ub.ac.id/index.php/habitat/article/view/3801 |
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