Analysis of Users’ Neural Responses to Native Advertisements Using Cognitive Indicators and Electroencephalography
Background: Neuromarketing has provided deep insights into customers’ motivations and decisions by measuring consumers’ neural signals and studying their responses to marketing stimuli. Neuromarketing analyzes neural signals and examines consumers’ reactions to marketing stimuli, offering profound i...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Guilan University of Medical Sciences
2025-01-01
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| Series: | Caspian Journal of Neurological Sciences |
| Subjects: | |
| Online Access: | http://cjns.gums.ac.ir/article-1-734-en.pdf |
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