How Do Firms Manage Their Long-term Customer Relationship? The Role of Customer Experience and Constructive Mechanism on Customer Commitment from Utilitarian and Hedonic Perspectives
Customer commitment has garnered the attention of industries and academics. Prior studies indicated that utilitarian and hedonic values are strongly connected to customer experience; they can offer a novel comprehension of how customer commitment is established. However, few studies unveiled such co...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-03-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251323580 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|