The role of risk attitudes in shaping digital privacy preferences: evidence from a large-scale survey
Abstract This paper investigates the relationship between individuals’ heterogeneous risk attitudes and privacy preferences using survey data from 24,899 respondents. It moves beyond demographic factors to examine how risk attitudes, the key psychological parameters in the utility function that dete...
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Main Authors: | Jing Chen, Manling Zhang, Mengyao Guo, Ze Gao |
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Format: | Article |
Language: | English |
Published: |
Springer Nature
2025-01-01
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Series: | Humanities & Social Sciences Communications |
Online Access: | https://doi.org/10.1057/s41599-025-04423-9 |
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