The role of risk attitudes in shaping digital privacy preferences: evidence from a large-scale survey

Abstract This paper investigates the relationship between individuals’ heterogeneous risk attitudes and privacy preferences using survey data from 24,899 respondents. It moves beyond demographic factors to examine how risk attitudes, the key psychological parameters in the utility function that dete...

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Bibliographic Details
Main Authors: Jing Chen, Manling Zhang, Mengyao Guo, Ze Gao
Format: Article
Language:English
Published: Springer Nature 2025-01-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-025-04423-9
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