EXPLORING CHALLENGES AND OPPORTUNITIES FOR SAUDI PODCASTERS: A QUALITATIVE STUDY
Podcasting as a platform that can transmit media content via audio files, exemplifies its creative character. Within the context of Saudi Arabia, it has become a new pathway for business opportunities for Saudi content creators and podcasters. Thus, the study aims to explore the challenges and oppor...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2024-05-01
|
| Series: | Management & Marketing |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832540641665482752 |
|---|---|
| author | Merfat ALARDAWI |
| author_facet | Merfat ALARDAWI |
| author_sort | Merfat ALARDAWI |
| collection | DOAJ |
| description | Podcasting as a platform that can transmit media content via audio files, exemplifies its creative character. Within the context of Saudi Arabia, it has become a new pathway for business opportunities for Saudi content creators and podcasters. Thus, the study aims to explore the challenges and opportunities for Saudi podcasters. The study used the qualitative method and recruited six podcasters. The results showed that content production, consistency, production quality, and marketing were the most pressing challenges for podcasters. However, podcasting has prospects of job creation and social relationships for the Saudi population, pivotal for developing business opportunities. The study found that the Saudi podcasters used two effective techniques of digital marketing to promote their podcasting such as capitalizing on YouTube as a global platform for wider access to their content and generating audience interaction through Electronic Word of Mouth on their social media accounts such as Instagram, Snapchat, TikTok, LinkedIn. |
| format | Article |
| id | doaj-art-fe19ad8d97cc46a2a0edbbc8bd8e732f |
| institution | Kabale University |
| issn | 1841-2416 |
| language | English |
| publishDate | 2024-05-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj-art-fe19ad8d97cc46a2a0edbbc8bd8e732f2025-02-04T19:17:03ZengUniversitaria Press CraiovaManagement & Marketing1841-24162024-05-01XXII2164178DOI:10.52846/MNMK.22.2.02EXPLORING CHALLENGES AND OPPORTUNITIES FOR SAUDI PODCASTERS: A QUALITATIVE STUDYMerfat ALARDAWI0https://orcid.org/0000-0003-3787-7327King Abdulaziz University, Jeddah, Saudi ArabiaPodcasting as a platform that can transmit media content via audio files, exemplifies its creative character. Within the context of Saudi Arabia, it has become a new pathway for business opportunities for Saudi content creators and podcasters. Thus, the study aims to explore the challenges and opportunities for Saudi podcasters. The study used the qualitative method and recruited six podcasters. The results showed that content production, consistency, production quality, and marketing were the most pressing challenges for podcasters. However, podcasting has prospects of job creation and social relationships for the Saudi population, pivotal for developing business opportunities. The study found that the Saudi podcasters used two effective techniques of digital marketing to promote their podcasting such as capitalizing on YouTube as a global platform for wider access to their content and generating audience interaction through Electronic Word of Mouth on their social media accounts such as Instagram, Snapchat, TikTok, LinkedIn.podcasting; saudi arabia; digital marketing; qualitative analysis |
| spellingShingle | Merfat ALARDAWI EXPLORING CHALLENGES AND OPPORTUNITIES FOR SAUDI PODCASTERS: A QUALITATIVE STUDY Management & Marketing podcasting; saudi arabia; digital marketing; qualitative analysis |
| title | EXPLORING CHALLENGES AND OPPORTUNITIES FOR SAUDI PODCASTERS: A QUALITATIVE STUDY |
| title_full | EXPLORING CHALLENGES AND OPPORTUNITIES FOR SAUDI PODCASTERS: A QUALITATIVE STUDY |
| title_fullStr | EXPLORING CHALLENGES AND OPPORTUNITIES FOR SAUDI PODCASTERS: A QUALITATIVE STUDY |
| title_full_unstemmed | EXPLORING CHALLENGES AND OPPORTUNITIES FOR SAUDI PODCASTERS: A QUALITATIVE STUDY |
| title_short | EXPLORING CHALLENGES AND OPPORTUNITIES FOR SAUDI PODCASTERS: A QUALITATIVE STUDY |
| title_sort | exploring challenges and opportunities for saudi podcasters a qualitative study |
| topic | podcasting; saudi arabia; digital marketing; qualitative analysis |
| work_keys_str_mv | AT merfatalardawi exploringchallengesandopportunitiesforsaudipodcastersaqualitativestudy |