Measuring Destination Image Using AI and Big Data: Kastoria’s Image on TripAdvisor
In recent years, the growing number of Online Travel Review (OTR) platforms and advances in social media and search engine technologies have led to a new way of accessing information for tourists, placing projected Tourist Destination Image (TDI) and electronic Word of Mouth (eWoM) at the heart of t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-12-01
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| Series: | Societies |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2075-4698/15/1/5 |
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