FACTORS PREDICTING COMMUNITY SUPPORT: THE CASE OF A SOUTH AFRICAN ARTS FESTIVAL
Events are one of the fastest growing tourism attractions in South Africa. This has various implications for the role players involved in hosting the event, especially the community. It is important to obtain the support and loyalty of residents so that potential conflicts can be avoided. Howev...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2011-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/341/563 |
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| Summary: | Events are one of the fastest growing tourism
attractions in South Africa. This has various
implications for the role players involved in hosting
the event, especially the community. It is important
to obtain the support and loyalty of residents so that
potential conflicts can be avoided. However,
residents are not always involved in the planning
and management of the event, which raises
questions about the real benefits they receive. It is
therefore the aim of this research to determine the
factors predicting community support in the case of
a South African arts festival. A survey was done in
2007 at the Klein Karoo National Arts Festival
(KKNK), which is one of the largest arts festivals in
the country. A stratified random sampling
procedure was followed in the community of
Oudtshoorn, and 279 questionnaires were
completed by residents. Structural equation
modelling was done, based on the study of Gursoy
and Kendall (2006), to explore the factors and
identify its influence on support for the event. It
was found that community attachment, costs and
benefits perceived were the most important factors
predicting community support for the festival,
which differs from the results of previous studies.
In the case of this study, ecocentric attitudes and
issues of community concern did not influence the
level of community support the event was given. |
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| ISSN: | 2182-8466 |