Understanding the Effect of Information Shared by Other Customers on Social Media on the Performance of Merchant Advertising: Why and How to Do
Many merchants are keen to boast of their products in advertisements. With the emergence of social media platforms, many consumers seek information shared by other users on those platforms to inform their purchasing decisions. However, existing research predominantly dwells on the influence of socia...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-07-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251356076 |
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