Strategy to increase sales of Moringa leaves after the Covid-19 pandemic
This study aims to determine the strategy to increase sales after the pandemic. The research method is qualitative, using a descriptive type of research. His research background is in one of the private companies in Pekandangan Sangrah, CV Pusaka Madura, especially in using Moringa leaves (Moriga)....
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Indonesian Institute for Counseling, Education and Therapy (IICET)
2024-11-01
|
| Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| Subjects: | |
| Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/3297 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832584560921018368 |
|---|---|
| author | Farid Firmansyah Mohammad Imam Sufiyanto Farhad Atha' Mutawalli |
| author_facet | Farid Firmansyah Mohammad Imam Sufiyanto Farhad Atha' Mutawalli |
| author_sort | Farid Firmansyah |
| collection | DOAJ |
| description | This study aims to determine the strategy to increase sales after the pandemic. The research method is qualitative, using a descriptive type of research. His research background is in one of the private companies in Pekandangan Sangrah, CV Pusaka Madura, especially in using Moringa leaves (Moriga). As for the research results, the impact is to decrypt existing personnel management and provide solutions in increasing post-pandemic sales. The objectives of this study are, 1) Knowing the added value of Moringa leaf flour products, 2) Knowing external internal factors and 3) Knowing strategies that are in accordance with the company's current external internal. The data analysis methods used are quantitative and qualitative analysis. Quantitative analysis is used to determine added value, business development strategies that are prioritized in implementation by CV. Madurese heritage in developing Moringa leaf flour. The three alternative strategies are, 1) Opening business branches in other locations, 2) Expanding marketing and 3) Increasing cooperation with the private sector and related parties. Suggestions for Moringa leaf flour business units are, 1) increasing production and market areas balanced with effective promotion, 2) maintaining the existence of business units in the market with complete infrastructure facilities and promotion with social media, and 3) maintaining and increasing cooperation with related parties |
| format | Article |
| id | doaj-art-fa9c0ca0774a4b0a9b5122b8bf3bd5ff |
| institution | Kabale University |
| issn | 2477-8524 2502-8103 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Indonesian Institute for Counseling, Education and Therapy (IICET) |
| record_format | Article |
| series | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| spelling | doaj-art-fa9c0ca0774a4b0a9b5122b8bf3bd5ff2025-01-27T12:46:14ZengIndonesian Institute for Counseling, Education and Therapy (IICET)JPPI (Jurnal Penelitian Pendidikan Indonesia)2477-85242502-81032024-11-0110424024610.29210/0202432972302Strategy to increase sales of Moringa leaves after the Covid-19 pandemicFarid Firmansyah0Mohammad Imam Sufiyanto1Farhad Atha' Mutawalli2Institut Agama Islam Negeri MaduraInstitut Agama Islam Negeri MaduraInstitut Agama Islam Negeri MaduraThis study aims to determine the strategy to increase sales after the pandemic. The research method is qualitative, using a descriptive type of research. His research background is in one of the private companies in Pekandangan Sangrah, CV Pusaka Madura, especially in using Moringa leaves (Moriga). As for the research results, the impact is to decrypt existing personnel management and provide solutions in increasing post-pandemic sales. The objectives of this study are, 1) Knowing the added value of Moringa leaf flour products, 2) Knowing external internal factors and 3) Knowing strategies that are in accordance with the company's current external internal. The data analysis methods used are quantitative and qualitative analysis. Quantitative analysis is used to determine added value, business development strategies that are prioritized in implementation by CV. Madurese heritage in developing Moringa leaf flour. The three alternative strategies are, 1) Opening business branches in other locations, 2) Expanding marketing and 3) Increasing cooperation with the private sector and related parties. Suggestions for Moringa leaf flour business units are, 1) increasing production and market areas balanced with effective promotion, 2) maintaining the existence of business units in the market with complete infrastructure facilities and promotion with social media, and 3) maintaining and increasing cooperation with related partieshttps://jurnal.iicet.org/index.php/jppi/article/view/3297promotion, packaging, value, nutrition |
| spellingShingle | Farid Firmansyah Mohammad Imam Sufiyanto Farhad Atha' Mutawalli Strategy to increase sales of Moringa leaves after the Covid-19 pandemic JPPI (Jurnal Penelitian Pendidikan Indonesia) promotion, packaging, value, nutrition |
| title | Strategy to increase sales of Moringa leaves after the Covid-19 pandemic |
| title_full | Strategy to increase sales of Moringa leaves after the Covid-19 pandemic |
| title_fullStr | Strategy to increase sales of Moringa leaves after the Covid-19 pandemic |
| title_full_unstemmed | Strategy to increase sales of Moringa leaves after the Covid-19 pandemic |
| title_short | Strategy to increase sales of Moringa leaves after the Covid-19 pandemic |
| title_sort | strategy to increase sales of moringa leaves after the covid 19 pandemic |
| topic | promotion, packaging, value, nutrition |
| url | https://jurnal.iicet.org/index.php/jppi/article/view/3297 |
| work_keys_str_mv | AT faridfirmansyah strategytoincreasesalesofmoringaleavesafterthecovid19pandemic AT mohammadimamsufiyanto strategytoincreasesalesofmoringaleavesafterthecovid19pandemic AT farhadathamutawalli strategytoincreasesalesofmoringaleavesafterthecovid19pandemic |