Research on design intervention in spatial planning of traditional rural tourism: based on the perspective of tourists’ willingness to visit again
Studying tourists’ revisit intention to tourism-oriented traditional villages helps understand the development trajectory of these villages and provides scientific support for their protection and renewal. This study, using LDA topic modeling, structural equation modeling (SEM), and fuzzy-set qualit...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-01-01
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| Series: | Journal of Asian Architecture and Building Engineering |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/13467581.2025.2455038 |
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| Summary: | Studying tourists’ revisit intention to tourism-oriented traditional villages helps understand the development trajectory of these villages and provides scientific support for their protection and renewal. This study, using LDA topic modeling, structural equation modeling (SEM), and fuzzy-set qualitative comparative analysis (fsQCA), systematically explores the key factors influencing tourists’ revisit intentions to traditional Chinese villages and the underlying mechanisms. Through in-depth analysis, the research reveals the significant impact of the overall layout, spatial form, street pattern, planar structure, local decoration, and building materials of traditional villages on tourists’ revisit intentions, while also emphasizing the importance of visitor satisfaction. Based on the data results, a series of strategies are proposed to optimize village appearance and enrich traditional decorations, aiming to promote deeper interaction between visitors and traditional villages, enhance tourists’ cultural experiences and satisfaction, and thereby effectively increase their intention to revisit tourism-oriented traditional villages. The findings provide practical recommendations for policymakers and village managers, helping them promote the sustainable development of traditional villages while preserving cultural heritage. Through scientific management and marketing strategies, traditional villages can not only enhance their competitiveness but also secure a place in the global tourism market, achieving both economic and cultural prosperity. |
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| ISSN: | 1347-2852 |