Music sampling and purchase intention in a developing African economy: An evaluation of the impact of consumer attitude and perceived value
Purpose: This study investigates whether purchase intention is impacted by music sampling in piracy-prone emerging African markets and identifies the role of premium streaming perceived value as a driver in this relationship. Methods: The research employs Structural Equation Modeling (SEM) and th...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Hellenic University
2025-06-01
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| Series: | Journal of Tourism, Heritage & Services Marketing |
| Subjects: | |
| Online Access: | https://zenodo.org/records/15655810/files/11-1-6.pdf?download=1 |
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