Buktreyler competition «Take the book»: on the problem of new advertising technologies in Russia
The article describes the features of a project on promoting reading – booktrailers competition «Take a book». Problems, target audience, communication strategy are described, practical steps and creative tactics of the project organizers are presented. Analysis is given to the effectiveness of the...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library
2013-03-01
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| Series: | Библиосфера |
| Subjects: | |
| Online Access: | https://www.bibliosphere.ru/jour/article/view/772 |
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