Youth Awareness of Facebook Users’ Data Commodification and its Business Model

Facebook (Meta) is one of the world’s richest corporations, with about 98% of its revenue generated from advertising. Beyond its utilitarian function of connecting billions of people, Facebook is a global advertising machine that basically functions by commodifying users’ information and monetising...

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Bibliographic Details
Main Authors: Abigail Boima, Toks Oyedemi
Format: Article
Language:English
Published: University of Johannesburg 2024-07-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/2658
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