MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
In article approaches to classification of projects, with reasons for allocation among them marketing projects are provided. Management of marketing projects depending on a lifecycle stage is considered. Examples of marketing projects of a shoe company «TRIEN» some of which were realized for the pur...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2017-01-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/556 |
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| _version_ | 1832542073230721024 |
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| author | E. Sanapalova |
| author_facet | E. Sanapalova |
| author_sort | E. Sanapalova |
| collection | DOAJ |
| description | In article approaches to classification of projects, with reasons for allocation among them marketing projects are provided. Management of marketing projects depending on a lifecycle stage is considered. Examples of marketing projects of a shoe company «TRIEN» some of which were realized for the purpose of a process improvement of management are given. |
| format | Article |
| id | doaj-art-f871e9684a744c30bb46a3a7d21ebd7b |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2017-01-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-f871e9684a744c30bb46a3a7d21ebd7b2025-02-04T08:27:49ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-01-01017377556MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»E. Sanapalova0ФГБОУ ВО «ГУУ»In article approaches to classification of projects, with reasons for allocation among them marketing projects are provided. Management of marketing projects depending on a lifecycle stage is considered. Examples of marketing projects of a shoe company «TRIEN» some of which were realized for the purpose of a process improvement of management are given.https://vestnik.guu.ru/jour/article/view/556the classification of projectsthe main features of the projectproject managementmarketing activitiesmarketing the projectproject lifecycle |
| spellingShingle | E. Sanapalova MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN» Вестник университета the classification of projects the main features of the project project management marketing activities marketing the project project lifecycle |
| title | MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN» |
| title_full | MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN» |
| title_fullStr | MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN» |
| title_full_unstemmed | MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN» |
| title_short | MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN» |
| title_sort | management of marketing projects of a shoe company trien |
| topic | the classification of projects the main features of the project project management marketing activities marketing the project project lifecycle |
| url | https://vestnik.guu.ru/jour/article/view/556 |
| work_keys_str_mv | AT esanapalova managementofmarketingprojectsofashoecompanytrien |