MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
In article approaches to classification of projects, with reasons for allocation among them marketing projects are provided. Management of marketing projects depending on a lifecycle stage is considered. Examples of marketing projects of a shoe company «TRIEN» some of which were realized for the pur...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2017-01-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/556 |
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