Homo Oeconomicus and Behavioral Economics

Recent years have witnessed a growing interest in behavioral trends in both economic theory and practical applications. As a science with vast potential for explaining complex market behaviors, behavioral economics is drifting away from the classical model of homo oeconomicus deployed by mainstream...

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Bibliographic Details
Main Authors: Justyna Brzezicka, Radosław Wisniewski
Format: Article
Language:English
Published: VIZJA University 2014-12-01
Series:Contemporary Economics
Online Access:http://ce.vizja.pl/en/download-pdf/id/377
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