User-generated content vs. firm-generated content: do consumers trust fellow consumers more than firms? Evidence from the Saudi telecommunication sector
The purpose of this research is to assess, examine, and compare the effects of user-generated content (UGC) and firm-generated content (FGC) on consumer buying behaviour for telecommunications products and services. A descriptive quantitative methodology was applied to attain this purpose. The targe...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2508928 |
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