Consumers’ Vulnerability and E-commerce purchase behavior: A serial mediation model
The current study investigates the influence of consumers’ vulnerability on E-commerce purchase behavior, and how Uncertainty and Perceived behavioral control can affect these relationships. While contemporary studies have investigated the effects of consumers’ vulnerability on e-commerce purchase i...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503025000301 |
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