Purpose and practice
Business thinking, engagement with stakeholders, and the practice of public relations have all been confronted with major paradigmatic shifts – especially as these are contextualized by environments that are increasingly pluralistic. This has contributed to an important question into what the educa...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1587 |
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| _version_ | 1832593812534329344 |
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| author | Sonja Verwey René Benecke Clarissa Muir |
| author_facet | Sonja Verwey René Benecke Clarissa Muir |
| author_sort | Sonja Verwey |
| collection | DOAJ |
| description |
Business thinking, engagement with stakeholders, and the practice of public relations have
all been confronted with major paradigmatic shifts – especially as these are contextualized by
environments that are increasingly pluralistic. This has contributed to an important question into
what the education of future public relations practitioners (PRPs) should be so that they can
purposefully and successfully navigate and negotiate the challenges of decision-making – that
are ethical and moral in nature – in the context of complex, and diverse practice. In light of
this, public relations curriculum developers and educators are challenged to address issues of
purpose, values-based practice and education in order to prepare future PRPs for the ethical and
moral challenges that they will encounter. In the South African context this is further complicated
by the recent calls for decolonisation of South African public relations curricula. This conceptual
and exploratory paper addresses the issue of practice in an age of purpose, the changing roles of
public relations practitioners, and the contribution values-based education can make in addressing
demands for revised, and decolonised PR curricula.
|
| format | Article |
| id | doaj-art-f5657f2c71b644c0b17e7cd4aeff6b6e |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-f5657f2c71b644c0b17e7cd4aeff6b6e2025-01-20T08:55:46ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0136110.36615/jcsa.v36i1.1587Purpose and practiceSonja Verwey0https://orcid.org/0000-0002-9177-6140René Benecke1https://orcid.org/0000-0003-3208-0669Clarissa Muir2https://orcid.org/0000-0001-7023-6914University of JohannesburgUniversity of JohannesburgUniversity of Johannesburg Business thinking, engagement with stakeholders, and the practice of public relations have all been confronted with major paradigmatic shifts – especially as these are contextualized by environments that are increasingly pluralistic. This has contributed to an important question into what the education of future public relations practitioners (PRPs) should be so that they can purposefully and successfully navigate and negotiate the challenges of decision-making – that are ethical and moral in nature – in the context of complex, and diverse practice. In light of this, public relations curriculum developers and educators are challenged to address issues of purpose, values-based practice and education in order to prepare future PRPs for the ethical and moral challenges that they will encounter. In the South African context this is further complicated by the recent calls for decolonisation of South African public relations curricula. This conceptual and exploratory paper addresses the issue of practice in an age of purpose, the changing roles of public relations practitioners, and the contribution values-based education can make in addressing demands for revised, and decolonised PR curricula. https://journals.uj.ac.za/index.php/jcsa/article/view/1587public relations practitioners (PRPs)paradigmatic shiftsvalues-based educationrevised, and decolonised PR curriculaSouth African |
| spellingShingle | Sonja Verwey René Benecke Clarissa Muir Purpose and practice Communicare public relations practitioners (PRPs) paradigmatic shifts values-based education revised, and decolonised PR curricula South African |
| title | Purpose and practice |
| title_full | Purpose and practice |
| title_fullStr | Purpose and practice |
| title_full_unstemmed | Purpose and practice |
| title_short | Purpose and practice |
| title_sort | purpose and practice |
| topic | public relations practitioners (PRPs) paradigmatic shifts values-based education revised, and decolonised PR curricula South African |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1587 |
| work_keys_str_mv | AT sonjaverwey purposeandpractice AT renebenecke purposeandpractice AT clarissamuir purposeandpractice |