Effects of smoking social cues on brand perception and smoking: an event-related potential study

Effects of smoking social cues on brand perception and smoking: an event-related potential study

IntroductionSmokers’ dependence on tobacco products stems not only from substance addiction but also from social influences. While prior research has explored the impact of smoking action cues, it has largely overlooked smoking social cues and their role in shaping brand perception and smokers’ w...

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Bibliographic Details
Main Authors: Yiming Zhang, Zhan Wang, Fang Chen, Yuzhou Wang, Junyu Li
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-04-01
Series:Frontiers in Psychiatry
Subjects:
smoking social cues
brand perception
ERPs
N1 amplitudes
addictive behavior
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyt.2025.1518928/full
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