HUMAN RESOURCES MANAGEMENT IN ADVERTISING AGENCY
The paper presents advertising agencies as a new type of knowledge-basedorganizations (knowledge-intensive organizations), whose essential resourceis its people with their competences, in conditions in which in the presentsociety knowledge is becoming the most important source of competitiveadvantag...
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2009-01-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2009/16_Leovaridis_FFF.pdf |
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