Product videos “gone viral”
Viral video advertising is an avenue for marketers to spread information rapidly to a large, widespread audience. Video advertisements intended to “go viral” still get drowned out by media clutter. Content characteristics, positive affect and social motivations of the viewer have been highlighted a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-06-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1310 |
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