Moving from Cognitive Loyalty to Behavioral Loyalty through Brand Romance: Evidence from Hotel Industry of Iran
Brand romance is considered as a very important construct in marketing especially in brand area leading to the occurrence of some behaviors in consumers. However, a few types of research have been conducted on the importance of brand romance in hoteling. The present research aims to identify and tes...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | ces |
| Published: |
University of South Bohemia
2018-08-01
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| Series: | DETUROPE |
| Subjects: | |
| Online Access: | http://www.deturope.eu/img/upload/content_44219015.pdf |
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