How the product-harm crisis influences consumer boycotts: the role of social distance
Abstract Product-harm crises can be categorized into two types on the basis of the number of enterprises involved: single-enterprise and group product-harm crises. Although the incidence of group product-harm crises is increasing, prior research has focused predominantly on single-enterprise product...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-06-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-05058-6 |
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