Identification of Formative Antecedents of Archetypes
Objective This study aims to identify the antecedents of brand archetypes through a cross-sectional analysis conducted in Hamedan, a city in western Iran, between 2020 and 2021. Methodology This research is both fundamental and applied in its objectives, qualitative in nature, and field-based in i...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97359_1baf970067b29f980d0f51100504095d.pdf |
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