Analyzing perception of Over-The-Top (OTT) sports broadcasting focus on social media big data analytics
The purpose of this study was to analyze Korean subscribers' perceptions of sports broadcasting on OTT platforms. To achieve this, data was collected from various sources between 2018 and 2022 using ‘OTT sports broadcasting’ as the keyword, employing a big data processing solution called ‘Texto...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844025000593 |
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