The impact of advertising on women’s self-perception: a systematic review

This systematic review explores the multifaceted psychological impact of advertising on women’s self-perception, examining traditional advertising, femvertising, and the emerging effects of digital transformation. By synthesizing evidence from 95 peer-reviewed studies, this review examines the relat...

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Bibliographic Details
Main Authors: Yao Dai, Zhixuan Zhu, Wu Yuan Guo
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-01-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1430079/full
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