CONSTRUCTION PROFESSIONALS’ PERCEPTION OF THE MARKETING STRATEGIES EMPLOYED BY CONSTRUCTION FIRMS IN ABUJA, NIGERIA
Effective marketing plays an important role in the overall success of companies and it is critical for any business to grow in the competitive environment. However, construction firms are unyielding to the complete adoption of comprehensive and effective marketing strategies to improve their perfor...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UJ Press
2018-10-01
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| Series: | Journal of Construction Project Management and Innovation |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/JCPMI/article/view/166 |
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