The nexus between entrepreneurial and market orientation on digital marketing capabilities and marketing performance of SMEs in emerging markets
Entrepreneurial marketing has been conceptualized to address challenges encountered by small and medium-sized enterprises (SMEs), particularly those operating with limited resources and under dynamic environmental conditions. This study investigates the extent to which entrepreneurial orientation an...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
|
| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2526150 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|