YouTube Hindi Videos Proved to be a Valid and Reliable Source of Health Information: A Case Study of COVID-19 Vaccine

Background: When the coronavirus vaccine was launched, many Hindi language videos on YouTube were uploaded and audiences were accessing these videos in good numbers. However, the scientific evaluation of these videos was never done. There is a need to understand the accuracy, validity, and quality o...

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Main Authors: Nibha Sinha, Sonali Patle
Format: Article
Language:English
Published: Wolters Kluwer Medknow Publications 2025-01-01
Series:Indian Journal of Community Medicine
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Online Access:https://journals.lww.com/10.4103/ijcm.ijcm_813_23
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author Nibha Sinha
Sonali Patle
author_facet Nibha Sinha
Sonali Patle
author_sort Nibha Sinha
collection DOAJ
description Background: When the coronavirus vaccine was launched, many Hindi language videos on YouTube were uploaded and audiences were accessing these videos in good numbers. However, the scientific evaluation of these videos was never done. There is a need to understand the accuracy, validity, and quality of these videos so that they can further be utilized for other health awareness purposes. The study objective was to evaluate the validity, quality, and accuracy of the Hindi videos that were viewed the most on YouTube. Material and Methods: Two search terms, “COVID-19 Vaccine–Hindi” and “Corona vaccine Hindi,” were used, and the most viewed 50 videos were selected. All the videos were manually coded and statistically evaluated. Two public health researchers evaluated all the videos blinded to each other using the DISCERN, GQS, and JAMA scales. The correlation score was calculated to know the agreement between them. Scores of professionals and news-based organizations were also compared. Results: Out of all 50 videos, professionals uploaded 48% of videos, and news-based organizations uploaded 46% of videos. The DISCERN median was found to be 9.00 (5–10), the JAMA median score was 6.00 (3–8), and the DISCERN score was 40.50 (16–49). DISCERN, JAMA, and GQS scores were also calculated separately for both observers, and no statistically significant difference was found. Between both the observer’s agreement was found with statistical significance. Conclusion: YouTube was found to be an excellent source of information on the coronavirus vaccine in the Hindi language. Almost all 50 videos had wide viewership, so health professionals and news media organizations cannot ignore this popular platform to improve the health awareness of citizens in a developing country like India.
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spelling doaj-art-ee8f1d0b52d848f18017dfd68a7d78a92025-02-06T05:32:49ZengWolters Kluwer Medknow PublicationsIndian Journal of Community Medicine0970-02181998-35812025-01-0150116917410.4103/ijcm.ijcm_813_23YouTube Hindi Videos Proved to be a Valid and Reliable Source of Health Information: A Case Study of COVID-19 VaccineNibha SinhaSonali PatleBackground: When the coronavirus vaccine was launched, many Hindi language videos on YouTube were uploaded and audiences were accessing these videos in good numbers. However, the scientific evaluation of these videos was never done. There is a need to understand the accuracy, validity, and quality of these videos so that they can further be utilized for other health awareness purposes. The study objective was to evaluate the validity, quality, and accuracy of the Hindi videos that were viewed the most on YouTube. Material and Methods: Two search terms, “COVID-19 Vaccine–Hindi” and “Corona vaccine Hindi,” were used, and the most viewed 50 videos were selected. All the videos were manually coded and statistically evaluated. Two public health researchers evaluated all the videos blinded to each other using the DISCERN, GQS, and JAMA scales. The correlation score was calculated to know the agreement between them. Scores of professionals and news-based organizations were also compared. Results: Out of all 50 videos, professionals uploaded 48% of videos, and news-based organizations uploaded 46% of videos. The DISCERN median was found to be 9.00 (5–10), the JAMA median score was 6.00 (3–8), and the DISCERN score was 40.50 (16–49). DISCERN, JAMA, and GQS scores were also calculated separately for both observers, and no statistically significant difference was found. Between both the observer’s agreement was found with statistical significance. Conclusion: YouTube was found to be an excellent source of information on the coronavirus vaccine in the Hindi language. Almost all 50 videos had wide viewership, so health professionals and news media organizations cannot ignore this popular platform to improve the health awareness of citizens in a developing country like India.https://journals.lww.com/10.4103/ijcm.ijcm_813_23corona vaccinehealth communicationinternetsocial mediayoutube videos
spellingShingle Nibha Sinha
Sonali Patle
YouTube Hindi Videos Proved to be a Valid and Reliable Source of Health Information: A Case Study of COVID-19 Vaccine
Indian Journal of Community Medicine
corona vaccine
health communication
internet
social media
youtube videos
title YouTube Hindi Videos Proved to be a Valid and Reliable Source of Health Information: A Case Study of COVID-19 Vaccine
title_full YouTube Hindi Videos Proved to be a Valid and Reliable Source of Health Information: A Case Study of COVID-19 Vaccine
title_fullStr YouTube Hindi Videos Proved to be a Valid and Reliable Source of Health Information: A Case Study of COVID-19 Vaccine
title_full_unstemmed YouTube Hindi Videos Proved to be a Valid and Reliable Source of Health Information: A Case Study of COVID-19 Vaccine
title_short YouTube Hindi Videos Proved to be a Valid and Reliable Source of Health Information: A Case Study of COVID-19 Vaccine
title_sort youtube hindi videos proved to be a valid and reliable source of health information a case study of covid 19 vaccine
topic corona vaccine
health communication
internet
social media
youtube videos
url https://journals.lww.com/10.4103/ijcm.ijcm_813_23
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