Sourcing efficacy – The role of supportive intelligence

Purpose: Globalization has increased the importance of sourcing and procurement strategies and factbased negotiation (FBN). Technological advances such as machine learning (ML) and artificial intelligence (AI) and their integration in FBN are significant transformative steps. The paper explores ML a...

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Bibliographic Details
Main Authors: Aleksandar Erceg, Santhosh Joseph
Format: Article
Language:English
Published: Faculty of Economics and Business in Osijek 2025-01-01
Series:Ekonomski Vjesnik
Subjects:
Online Access:https://hrcak.srce.hr/file/480333
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