Research on international communication strategies of Baijiu culture merging city brand based on 5W model
There is a long way to go for the internationalization of Chinese Baijiu. "City brand" brings new opportunities for the internationalization development of Chinese Baijiu. A city's characteristic culture is the source of water and the foundation of wood for the city's dev...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editorial Department of China Brewing
2025-01-01
|
| Series: | Zhongguo niangzao |
| Subjects: | |
| Online Access: | https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-1-293.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!