Research on international communication strategies of Baijiu culture merging city brand based on 5W model
There is a long way to go for the internationalization of Chinese Baijiu. "City brand" brings new opportunities for the internationalization development of Chinese Baijiu. A city's characteristic culture is the source of water and the foundation of wood for the city's dev...
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| Format: | Article |
| Language: | English |
| Published: |
Editorial Department of China Brewing
2025-01-01
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| Series: | Zhongguo niangzao |
| Subjects: | |
| Online Access: | https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-1-293.pdf |
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