Evaluating the impact of sales methods on profitability in the Japanese software industry

This study aims to examine the impact of sales channels, either direct or indirect, on the profitability of software companies in Japan, and to further elucidate the differences in international competitive advantages by comparing Japanese firms with U.S. SaaS companies. This study analyzes the fina...

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Bibliographic Details
Main Authors: Takaaki Ishikawa, Kiminori Gemba
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2024-11-01
Series:Innovative Marketing
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21085/IM_2024_04_Ishikawa.pdf
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