The Impact of Entrepreneurship and Mental Accounting on Business Sustainability: Exploring the Influence of Financial Performance
The primary objective of this study is to explore and understand the impact of entrepreneurship (EP) and mental accounting (MA) on financial performance (FP) and business sustainability (BS) in Micro, Small, and Medium Enterprises (MSMEs) in Central Java, Indonesia. This study assesses how these fa...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Qubahan
2024-08-01
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| Series: | Qubahan Academic Journal |
| Online Access: | https://journal.qubahan.com/index.php/qaj/article/view/734 |
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