Gamification and Marketing of Geotourism Destinations: Aras UNESCO Global Geopark in Iran
We explore the impact of gamification on the marketing mix of geotourism destinations. This is a form of developmental research and is descriptive-analytical in nature and method. In the first phase, data were collected to develop an initial conceptual model through a semi-structured questionnaire...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
OICC Press
2025-02-01
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| Series: | Geoconservation Research |
| Subjects: | |
| Online Access: | https://oiccpress.com/gcr/article/view/8649 |
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